About Us

Perfectly blending style, spirituality, creativity & femininity, we take pride in crafting beautiful keep forever pieces that can be passed on from one generation to another.

Karlas Jewelry & Gifts was founded by owner and visionary, Reyna Landa, with nothing but a vision. Her vision was simple - to give her three children the possibility to succeed in life with limitless opportunities. And with their support, the business soon took off in The Rio Grande Valley. Reyna's unwavering faith and strong work ethic helped the business thrive as a dynamic lifestyle brand that has been successful for over 30 years.

As her daughters grew, Reyna was able to expand her business into a best-selling line. Her work ethic and deep faith allowed her daughters to progress the brand, expanding Reyna's philanthropic dream of providing customers a place to simply shop and feel connected to an expanding Reyna's community.

"We wanted to mirror what our Mother taught us--that hard work, determination, and deep faith would lead us to greatness.” - Denisse

“We hope to inspire you to chase your dreams and that anything is possible when you throw on your favorite heel, hoops, and red-lipstick.” - Karla

Latina Owned and Operated,
Denisse, Karla & Reyna